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The Next 100 Things You Need To Know About People: #112 — More nouns = more clicks
If you’ve ever had to name a button on a website, app, or landing page, then you’ve probably had the moment where you’re going back and forth between options. Do I name the button “Sign up” or “Register”? Do I use “Donate Now” or “Be a Donor”? Is there…
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The Next 100 Things You Need To Know About People: #111 — When People Feel Connected, They Work Harder
Gregory Walton is a professor at Stanford who has studied the important effects of belonging on behavior. In one of his experiments, Walton (2012) found that when college students believed they shared a birthday with another student, they were more motivated to complete a task…
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The Next 100 Things You Need To Know About People: #110 — How Your Customers Are Really Using Their Phones
It may seem like people are using their smartphones to text a friend, check Facebook, or browse the news if they’re bored, but according to the Pew Research Center more than half of the people with smartphones have also used their phones for important tasks.…
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Attract More Business With Inbound Content Marketing — New Online Video Course
I’m a huge fan of inbound content marketing. Most major brands use it as well as lots of small and medium sized businesses. We use it in our business. It works. I taught a semester course at the University of Wisconsin on the topic and…
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Human Tech — Check out the new podcast
Just a quick announcement to let you know we’ve started a new weekly podcast called HumanTech. I’m hosting this podcast with my (amazing) son, Guthrie. Here’s the description at iTunes: HumanTech — A podcast at the intersection of humans, brain science, and technology. We explore how behavioral…
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Looking for a User Experience and/or UI Design Job?
I love connecting people and opportunities, and here’s a chance for one of those connections. I often get emails from people who are looking to build a career in user experience and/or UI Design. If that’s you, or if you know someone who is looking,…
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The Next 100 Things You Need To Know About People: #109 — People Prefer Symmetry
Take any object—a photo of a face or a drawing of a circle or a seashell—and draw a line down the middle either horizontally or vertically. If the two halves on either side of the line are identical, then the object is symmetrical. People rate…
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The Next 100 Things You Need To Know About People: #108 — Our 5 Senses Are Swappable
Over 285 million people are visually impaired in the world. What if they could see using their taste buds in the tongue rather than their eyes? A woman who is blind puts on a pair of glasses that contain a camera. The image from the camera is sent…
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The Next 100 Things You Need To Know About People: #107 — Laughter Helps Us Learn
Let’s say you decide to let your 18-month-old daughter play some learning games on your tablet. You have a couple of apps you’ve downloaded and you’re trying to decide which one to give to her: The one that introduces number and letter concepts with music…
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The Next 100 Things You Need To Know About People: #106 — People Prefer Objects With Curves
Do people prefer logos with curves rather than logos with interesting angles? Have you noticed that your favorite smartphones, tablets, and laptops tend to have rounded corners?People prefer objects with curves—a preference that’s evident even in brain scans. This field of study is called neuroaesthetics.…
