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Apply For A FREE Engagement Evaluation
Would you like to get FREE advice on how to create a more engaging product, website, or app? And help train the next generation of designers? I am once again teaching a semester course at the University of Wisconsin, Stevens Point, on “Design for Engagement”…
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New Book Tour for 2016
Want to host a Brain Lady keynote and/or workshop? I’ll be going on the road in 2016 for a book tour for my new book: 100 MORE Things Every Designer Needs To Know About People. We are looking for some sponsoring partners. We’re flexible, but…
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New Online Video Course: Be Your Own Boss
Starting when my son, Guthrie, was about 8 years old I would talk to him about my consulting, teaching, and speaking business. He’d help me strategize about products and services, pricing, marketing, and sales. He was a great sounding board, and I was surprised that someone…
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The Next 100 Things You Need To Know About People: #105 — Video Games Increase Perceptual Learning
When my son was about 6 years old, we were shopping one day in a large department store when we walked by a section of demo video games. A group of 10-to 13-year-olds were intensely playing the games and my son was fascinated. I was one…
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The Next 100 Things You Need To Know About People: #104 — Shopping, Dopamine, & Anticipation
Let’s say that you’re the CEO of a large retail clothing brand. You have stores throughout the world, and you have a website. People buy shirts, pants, skirts, belts, and so on at your stores and at your site. If you want people to enjoy…
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100 MORE Things
Some of you who read my blog may know about my book 100 Things Every Designer Needs To Know About People. The book came from a series of blog posts by a similar name that I started several years ago. Thank you to everyone that…
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The Next 100 Things You Need To Know About People: #103 — Beauty Is In The Eye Of The Beholder’s Age, Gender, And Geography
Which of these search engine home pages do you find most visually appealing?: Naver.com is the search engine for South Korea. Google is the search engine for lots of other places. Whether you found the Google design more visually appealing or whether you found the…
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The Next 100 Things You Need To Know About People: #102 — The Best Way To Process Big Data Is Unconsciously
Jason is 20 years old and he’s deaf. He puts on a special vest that’s wired so that when it receives data, it sends pulses to his back. The vest is connected to a tablet. When I say the word “book” into a microphone that…
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The Next 100 Things You Need To Know About People: #101 — People Read Only 60% Of An Online Article
——————————————- [A note from the author, Susan Weinschenk: “On October 25, 2009 I wrote my first “100 Things” blog post: “100 Things You Should Know About People: #1 — You Have ‘Inattention Blindness.” I didn’t know at the time that that series of 100 blog…
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5 Reasons We Make Poor Decisions
I just read a great report from Eric Olive on how and why we make decisions, especially bad ones. Here’s a summary of the report and the trouble we can get ourselves into: Most of our decision-making happens unconsciously, so it’s difficult to prevent these errors.…
