Author: Susan Weinschenk
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100 Things You Should Know about People: #1– You Have "Inattention Blindness"
I’ve decided to start a series called 100 Things You Should Know about People. As in: 100 things you should know if you are going to design an effective and persuasive website, web application or software application. Or maybe just 100 things that everyone should know about humans! The order that I’ll present these 100…
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Watch Out For Spending More Because of Habit
When I go to fill up on gas I always use the middle grade of gas… (this is the principle of contrast, by the way… when faced with choices of varying prices many people will pick the price that is one down from the most expensive… but that is a sidebar… it’s not even what…
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Case Study: Applying Neuro Web Design to a web site for "Creative Wealth Building"
Nick Pfennigwerth took his old site: and applied some of the principles in my book Neuro Web Design: What makes them click? Here is what Nick wrote to me: “What I found most interesting and what I applied the most was activating the old brain. If you go to, www.creative-wealthbuilding.com/what-are-smart-goals.html , I used your methods…
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Case Study: The Psych Files applies Neuro Web Design
A few months ago I did an interview for Michael Britt’s podcast called The Psych Files. Michael has a loyal following (there have been 10,000 downloads of this particular podcast). Michael was “taken” with my book and decided to apply some of the things he learned to make changes in his own website. Here’s part…
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Chase Makes A Miracle Happen With Persuasive Design Part II
In my last post I talked about the chase blueprint site (http://www.chaseblueprint.com/#/home) and asked readers to write in with their ideas about why this website is so persuasive. Here’s a summary of what you wrote in: — The use of the word You frequently (activiates old brain) — Using attractive people who are “like me”…
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Chase Makes a Miracle Happen With Persuasive Design: Part I
An impossible task: I don’t know about you, but these days I’m not used to thinking of a credit card company as “my friend” or “on my side”. And the last thing I’m interested in is getting another credit card. Then how is it that in less than 5 minutes Chase convinced me that I…
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Trust Lesson #2: Building Trust Is Not Enough
I choose the vendor I trust and have a “habit” for: I saw the movie Julie and Julia and now am reading the book. I got inspired, therefore, to try making a souffle and a quiche. Except I don’t own a souffle dish or a quiche dish. So, time to do my part for the…
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The Secret Ingredient to Web Site Loyalty
Here’s the Answer: I’ll state right up front — The Secret Ingredient is …. FUN! The Scenario: Recently I was researching a trip for my son. He’s in Cairo for a semester abroad, but rather than coming straight home from there for the Christmas holidays, he’s decided he wants to go to London for two…
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Trust Issues — A Sure Way to Kill a Marketing Campaign
Today I received a Linked In message from someone I don’t know describing a free assessment tool for using social media to generate leads. The word FREE was used 3 times in all caps, so it caught my attention, of course, (FREE is a trigger word), and I clicked on the link to the web…
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5 Ideas — How To Use Brain Science To Create Persuasive Presentations
How many BORING presentations have you attended in your lifetime? If you are like most people the answer is “too many”! Recently I gave a talk on how to use brain science to create compelling and persuasive presentations. Here are 5 ideas from the talk: 1) Talk to the emotional brain with photos. Forget text…
