Category: psychology
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What Conference(s) Should You Go To This Year?
We speak at a lot of conferences, and attend a few too. In this episode of Human Tech we “review” many of the conferences we’ve been to (that have conference dates coming up in the next 12 months). Some you probably know, and others you may never have heard of. These are all in the…
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The Dopamine Seeking-Reward Loop, or “Why Can’t I Stop Scrolling On My Newsfeed”
We’ve all been there. You glance at Instagram (or your twitter feed, or your Linked in feed, or Facebook, or your newspaper app…). You look at the first entry and then the next, and then swipe with your finger or thumb to see what comes next and then next, and before you know it 15…
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All About Neuro-Marketing With Author Roger Dooley
Roger Dooley joins us as a guest in this podcast episode to talk about neuro-marketing. Roger is the author of Brainfluence, a keynote speaker, and writes several blogs. We talk about the history of neuro-marketing, how neuro-marketing can save your brand, the ethics of it all, and the new book he is working on. You…
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Why Scenarios Lead To Great Design
In this podcast episode we give examples of how to create design scenarios and discuss why scenarios are critical to designing a great user experience. You can subscribe to the HumanTech podcast through iTunes, Stitcher, or where ever you listen to podcasts.
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Mindfulness Meditation Changes The Brain
I practice mindfulness meditation and am especially fascinated by the research on how a practice such as this changes the brain. If you want to learn more (including a lesson about the science and the research), we’ve created a Mindfulness Meditation online video course and it’s free. You can take it either at our training…
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Should Game Companies Be Regulated Like Casinos?
Companies that produce games are getting sophisticated in their use of behavioral design to get you to spend more money. In this HumanTech podcast episode we discuss whether they’ve crossed a line from video gaming to video gambling, and whether they should be regulated like the casinos are. You can subscribe to the HumanTech podcast through…
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Flashbulb Memories: Vivid But Wrong
In this podcast episode we talk about a type of memory called “flashbulb” — strong, vivid memories of emotionally charged events that are often inaccurate. And we discuss how collective memories might be changing as media technology changes. (If you want to read more about memory, check out this blog post on the topic.) You…
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Mental And Conceptual Models
I’ve been designing stuff for decades, and in my experience there is no more powerful design idea than that of mental models matching conceptual models. In this podcast episode we talk about mental and conceptual models , what they are, and why they are important to design. And if you want to read about them…
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iPhone X? Yes or No? It Might Come Down To Which Part Of Your Brain Is Active.
This week Apple announced the iPhone X. Some of you have decided you are definitely NOT going to buy it, others have decided you definitely are, and others are on the fence. Whether you go for it or not at least partially depends on whether you are making a habit-based decision or a value based…
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How To Get People To Commit To Your Product Or Service
How do you get people to commit to your product or service? If you provide a free trial are they more likely to purchase? In this podcast episode we talk about the science of commitment, including what works and what doesn’t about free trials, why making people work harder increases commitment, and the effect that ratings…
