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Episode 15: How to Make Users Ignore Privacy Warnings
Let’s pretend I’m an evil version of Google that cares nothing about privacy (is this an allegory about the real Alphabet… you be the judge). Anti-Google. And my slogan is “Always Be Evil”. What I want to do is get customers to disclose all of…
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Episode 14: The Big Reason People Are Only Open To Their Own “Group-Think” Ideas: Self-Regulatory Fit and Persuasion
I want to walk you through a rather complicated paper that I think is pretty important; it’s called “Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion”. It’s by Lee and Aaker from 2004. The focus of the paper…
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Episode 13: Satisficing
I want to give credit to an old paper that was quite ahead of its time. In 1956 Herbert Simon in his paper “Rational choice and the structure of the environment” had some of the ideas of behavioral economics before the field had really developed.…
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A Closer Look At Concession, or “The Foot In The Door” Technique
Do you want people to say “yes” to a request you make? In this episode of the Human Tech podcast we take a closer look at the original research on concessions and the Foot in the Door technique. We discuss what works, what doesn’t and…
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Change Your Organization By Changing Your Meetings
Meetings are everywhere. Whether it’s a team meeting at work, or a committee meeting of the local music society you volunteer for, a lot of us spend a lot of time in meetings. How many of those meetings are actually enjoyable, productive, and satisfying? Forget…
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Get a Free Social Media Evaluation, Free Social Media Care and Feeding, and Free Advice
Would you like to get FREE advice on how to start and/or improve the social media impact of your organization or brand? And help train the next generation of social media/UX designers? I am an Adjunct Professor at the University of Wisconsin, Stevens Point. Starting…
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Episode 12: Individualist Societies vs. Collectivist Societies
Okay this one is a tough one. It’s kind of complicated, but it’s worth it, trust me. We mostly talk about how humans work biologically and in which ways that influences our decisions. That is somewhat the field of the behavioral science. But beyond biology…
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How Trust Affects Creative Collaboration
Control freaks and psychological safety — We brought Eric Olive on the podcast as a guest to talk about the science of decisions and we ended up talking about control and safety. How do you create an environment of psychological safety? And how does that…
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Episode 11: Status Quo Bias
Hey, here’s a suggestion. Go workout. Right now. Go! Whatever you do, pound iron, run super hard, walk around the block; whatever it is, go get after it for half an hour. Okay bye! Hey so that was great? Did you do the workout? Right…
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Episode 10: How Sunk Costs Work
One of, if not the most, important motivator in behavioral economics is the fear of loss. We’ve talked about this extensively and it takes many different shapes. One of my personal favorites is what’s known as a “sunk cost”. Compared to a lot of behavioral…
