Tag: neuro web design
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A Five Minute Version of Neuro Web Design
I get wonderful emails from readers of my book, Neuro Web Design: What makes them click. People write me and say how much they loved the book, etc, etc. It’s one of the benefits of writing a book! A request from a reader — A few days ago I got one of those emails and…
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100 Things You Should Know About People: #29 – Brand Names Talk To Our "Old" Brains
You are planning on buying a new TV. Will you buy a brand you recognize? Or will you go for the unfamiliar “no name” brand that is less expensive? What if you are buying luggage? Talking to the “old brain” — In my book, Neuro Web Design: What makes them click? I write about the…
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Who is The Most Romantic?: The Brain Science of Valentine's Day
It’s almost Valentine’s Day and you go online to look for a gift to buy that special someone in your life. What will you buy? I posed that question to both men and women in a small research study I conducted recently. And the answers I got surprised me. When research answers a different question…
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10 Best Posts of 2009
It’s that time of year — so here is my list of the 10 best posts from my blog in 2009. I chose the 10 that I believe have had the greatest impact/most thought provoking/most interest from my readers. #1: Dopamine Makes You Addicted to Seeking Information — I thought this was an interesting post…
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100 Things You Should Know About People: #17 — Your Unconscious Knows 1st
You are shopping for a new computer and the salesperson you are talking to is offering you what seems to be a good deal. And yet there is a part of you that feels uncomfortable and isn’t sure if this is the right computer, or the right deal, or the right store for you. If…
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Recovery.Gov Website — For The Average Citizen?…Not
Have you been wondering where all the “stimulus” money is going that the US government is giving away to get us out of the recession? The US government has a website where you can go to look up anything and everything you want to know about the stimulus money. I’ve created a video podcast review…
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100 Things You Should Know About People: #11 — Why You Can't Resist Paying Attention to Food, Sex, or Danger
Have you ever wondered why traffic always slows when people are driving by an accident? Do you moan about the fact that people are attracted by the gruesome, and yet find that you glance over too as you drive by? Well, it’s not really your fault, you (and everybody else) can’t resist looking at scenes…
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The 11 Best Psychology, Persuasion, and Usability Books You Should Read
NOTE: This blog post was written in 2009. I have a new list of books at a newer blog post. I love to read. I read fiction and history and psychology… I’m an avid reader. Which means when I give talks on psychology, usability, user experience, or my book, Neuro Web Design, I often say,…
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Case Study: Applying Neuro Web Design to a web site for "Creative Wealth Building"
Nick Pfennigwerth took his old site: and applied some of the principles in my book Neuro Web Design: What makes them click? Here is what Nick wrote to me: “What I found most interesting and what I applied the most was activating the old brain. If you go to, www.creative-wealthbuilding.com/what-are-smart-goals.html , I used your methods…
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Case Study: The Psych Files applies Neuro Web Design
A few months ago I did an interview for Michael Britt’s podcast called The Psych Files. Michael has a loyal following (there have been 10,000 downloads of this particular podcast). Michael was “taken” with my book and decided to apply some of the things he learned to make changes in his own website. Here’s part…
