Author: Susan Weinschenk
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Quick Review of Jonah Lehrer's Book How We Decide
Here is a quick video review of one of my favorite psychology books ever written. First the video review and then below I have a text summary of the review. Jonah Lehrer’s book How We Decide is a best seller. It’s a relatively short book, but it is packed full of all the latest science…
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10 Best Posts of 2009
It’s that time of year — so here is my list of the 10 best posts from my blog in 2009. I chose the 10 that I believe have had the greatest impact/most thought provoking/most interest from my readers. #1: Dopamine Makes You Addicted to Seeking Information — I thought this was an interesting post…
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Book Review: John Medina's Brain Rules
Here’s a quick review of John Medina’s book, Brain Rules. First the video, and then below that I have a short text review. John Medina makes no mystery of the 12 Rules. He has them listed on the back cover of the book. At first glance they look a little simplistic: Exercise — Rule #1: …
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100 Things You Should Know About People: #20 — Your Attention Is Riveted By Pictures Of People
Second only to movement (animation, video), pictures of a human face capture attention in any medium, including websites. Pictures of a human face not only capture attention, but keep the attention on that part of the screen even when the picture goes away. We start young — With some creative experiments it has been proven…
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100 Things You Should Know About People: #19 — It’s a Myth That All Capital Letters Are Inherently Harder to Read
WHAT YOU ARE ABOUT TO READ IN THE NEXT PARAGRAPH IS COMMONLY BELIEVED, BUT NOT TRUE — You read by recognizing the shapes of words and groups of words. Words that are in all capital letters all have the same shape: a rectangle of a certain size. This makes words displayed in all uppercase harder…
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7 Steps to Successful Web Site Redesign
Jacek Utko is a newspaper designer. He has designed/redesigned many newspapers in Central and Eastern Europe and won world awards. He believes strongly in “giving power to the designers” and that designers should embed their personal vision into the work they do, even at the expense of being a team player. Utko’s words and work…
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Web Site User Experience Anatomy
GUEST POST: This is a guest post by Craig Tomlin Just like human anatomy, the anatomy of a web site is composed of different user experience parts that must all work together seamlessly. Optimizing the user experience of each part however is problematic: Where do you start? How much user experience testing and adjusting should…
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Eyetracking Studies — 7 Traps to Avoid
In my last post I talked about eyetracking. I don’t actually do a lot of eyetracking work, but this past week I was asked to give a talk on a panel about eyetracking at the SES (Search Engine Strategy) conference in Chicago, so it is kind of on my mind. So one more post about…
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100 Things You Should Know About People: #18 — What People Look At On a Picture Or Screen Depends On What You Say To Them
Eye tracking is a technology that allows you to see and record what a person is looking at, and for how long. One way it is used is to study web sites to see where people are looking on a web page, where they look first, second, etc. It’s a pretty interesting technology, one of…
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Quick Review of Dan Zarrella's Social Media Marketing Book
I just finished reading Dan Zarrella’s book and it’s good. Small but with lots of info. Here’s a quick video review and then a text summary follows afterwards: In the book Dan Zarrella goes through all the different types of social media and how a business or organization can/should use them. I think it’s geared…
